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B2B Digital Marketing Blog

Last year we decided that we needed to find an organization that was making a Huge Difference in people’s lives that we could give back to by donating our money and our time.

We often get caught up in what we are doing… Increasing Visibility for businesses, Generating Leads, Getting them More Sales… but the fact is that we know the value of what we do at Acumen is really creating opportunities for people to live and enjoy their lives.

In 2018 we partnered with Good Meets World to find a that organization which matched our values and was changing lives.

After identifying a few non-profits that we believed met that criteria we held a vote at our office to choose who we would support for years to come.

The vote was in and our choice was clear… Friends of Kids With Cancer.

This organization makes it possible for families who have children with cancer to keep hope alive and make their time during the most trialing period of their lives a little easier & more enjoyable.  “Helping Kids with Cancer, Be Kids!”

We are honored to Give Back and excited to share with you in hopes of inspiring you to give as well.

Are you running a consistent content marketing effort online?
Most companies in the Print Industry answer No.
That’s a good thing!
We’ve talked with Hundreds of companies in the industry and found that literally less than 10% of them are running ANY consistent marketing online.
Why is that a Good Thing?
If you are marketing online then you’re already winning.
If you ARE NOT then it means if you Start Now then you’ll be able to Dominate your competition, gain visibility, new leads and more sales.

Why don’t more companies in the print industry do much marketing online?

There are several main reasons.
1. They feel they are betraying print in some way (Which is so not true, and I’ll explain why)
2. They think it doesn’t generate leads & sales (I’ll explain how if done right it brings High ROI)
3. It’s a change to the way things have been done (Everyone’s biggest fear!)

Feeling Like Your Betraying Print By Pushing Digital?

You’re Not!
Here’s the biggest reason why.
If you consistently do High ROI content marketing activities then you’ll get in front of more businesses and people wanting print projects done, or if you’re a provider to the print industry then it’s more paper sales, ink sales, service calls, etc. which means you’ll sell more print, products and services.  Online marketing = more print production, more industry sales and more services provided.
It’s the Truth!
There are also many other good reasons such as the integration of print and digital, automation, etc.

Do You Think Digital Won’t Return a Profit for You?

It Will!
In nearly every case we find that companies have internal resources managing their social media who are simply posting to the accounts and are typically rarely blogging.
Most haven’t or aren’t doing any SEO and email is nearly non-existent.
This combination of, to be honest, a lack of strategic effort, will surely generate no return.
But imagine for a second you have someone working with you to make sure your website shows up for every search that your customers are searching online, your social content is speaking to the value you deliver and keeping you in front of highly targeted customers, and emails are going out to leads that continue to come in each month which is clearly showing Sales Increase each month year over year.
That’s what happens when you use your assets online positioned for sales.
Unfortunately most marketers don’t know how to sell.
As proven by so many companies having a Marketing Department and a Sales Department.
You Have to Do Both Online!
*If you need this done we know someone who is really good at doing this for companies in the print industry (hint, hint, wink, wink)

Is Marketing Online a Change to the Way Things Have Been Done?

Yes it is.
But just like the print industry has changed, so has marketing and channels for selling.
Yes the old way still works.
And digital marketing done well is still rooted in the fundamentals of marketing and sales.
AND you still need those 1 to 1 conversations to close new business.
So it’s really not that much of a change.
It’s more like, Up Your Online Content Marketing Game and you’ll Up Your Sales Opportunities.
Meaning you get to do more of what you’ll been doing.
You’re just sneaking in a new tool to get more business in the door.
High ROI Content Marketing for the Print Industry is a Simple Solution to Increase Your Sales.
You can learn more about doing this here: http://acumenstudio.com/print-industry-digital-marketing/

If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

Call Us at 314-736-4434

Or Submit your information below

 

Are you struggling to understand how B2B Social Media and B2C Social Media are Different?

Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is completely wrong.

But what is it about B2B Social that is so different from B2C?

 

John Bracamontes of Acumen Studio breaks down the strategic & tactical differences between the two in this video.

 

How is B2B Social Media Different From B2C Social Media?

In general it’s about providing different types of information.

But more importantly it’s about understanding your business goal and what you want Social Media Marketing to do for you.

For most Mid-Size B2B Companies the goal for Digital ( and  B2B Social Media ) is to generate leads.

This is where most B2C marketers fail because they don’t think like lead generators and sales closers!

 

Watch the Full Video to learn Exactly How they are different and HOW YOU can do this well for your company.

 

 

If You Want to Speak With Someone About Generating More Visibility, Leads and Sales for Your Company

Call Us at 314-736-4434

Or Submit your information below

 

At it’s core Remarketing is the ability to show ads to individuals who engaged with one of your digital properties.

How most people are familiar with Remarketing is with B2C ecommerce. The perfect example is when someone looks at a product on Amazon.com and then sees the ad on other websites they visit (the ad follows them around).

The premise is that those who visited and didn’t purchase will see again what they were looking at and will choose at that moment to complete their purchase by clicking on the ad and finishing the checkout process.

 

But How Do You Use Remarketing for B2B Businesses?

In theory the idea is the same where you targeted those who previously engaged with you to turn them into customers or get them to buy more from you.

Listed here are the ways you can retarget individuals:

  • Tagging & Tracking Visitors from Your Website
  • Uploading an email list of leads or customers
  • Uploading a physical mailing list of leads or customers

 

When using the Tagging & Tracking method you are using a pixel or cookie (code the browser uses to track the visitor) that will allow you to show ads to those same visitors across the internet.

Uploading email lists and/or physical mailing lists let the platforms (Facebook, LinkedIn, Google) run a matching algorithm to find those users in their target pool to show those contacts on your list, your ads.

This is one of the easiest ways to get in front of leads and existing customers at the lowest cost.

And this targeting method is highly effective as the leads & customers already have some affinity for your company.

 

How Else Do B2B Companies Use Remarketing?

One of the most compelling ways we use remarketing for B2B is to use the targeting capabilities of one platform to extend that criteria across onto other platforms.

Not all ad platforms have the same targeting criteria available to choose from, so we will use the targeting criteria of one platform to drive in visitors and them remarket to those same visitors on other platforms that don’t have the targeting criteria we need.  This way we know the audience being targeted on the 2nd platform is specific to our campaign needs.

 

For Example:

LinkedIn will allow us to target a job title within a specific industry at companies with a specific number of employees.

Facebook does not give you this capability.

So we will target on LinkedIn, Retarget those same visitors on Facebook where you cannot target the industries and size of the company accurately.

 

Do this to increase your lead gen and revenue generation results when building our our B2B Content Marketing Strategy.

 

For More Information Call Us at 314-736-4434

Or Submit your information below