At it's core Remarketing is the ability to show ads to individuals who engaged with one of your digital properties. How most people are familiar with Remarketing is with B2C ecommerce. The perfect example is when someone looks at a product...
Steps on How to Research Blog Topics Did you know that nearly ALL CEO’s, Executives and Marketers answered YES when asked if they could come up with good blog topics. But when they were immediately asked to give one good topic...
90% of marketers say that Segmenting Your B2B Content Marketing is important. BUT only 45% of marketers are actually doing this! We’re not surprised by this because we know it’s not that easy. The thing is that by doing this level of market...
Do you know what channels produce the leads you get? Do you know if Social Media is even helping your company grow? Do you know if your Ad Spend is being Wasted? Of course you don’t. Not to be mean, but 53% of CEO’s...
Do you value getting "The Work" done? It's one of the things we constantly talk about in our office. If you're not getting the work done, you are accomplishing nothing. Sounds like an obvious statement right? It is. BUT...
We are Excited to Announce the Newest Acumen Team Member Lauren Lowe! Lauren is coming on as an Associate Account Manager to help us be even more Awesome for the companies we work with. We ask her a few questions so that...
It's Official! We'd like to give a big Welcome to Scott Foster for joining the team as the new Sr. Acquisition Partner. We always like to get a little more info to share with you about our team so keep reading to...
Many marketers for years have wasted the time of other marketers and cost businesses countless dollars from unproductive time spent on tasks that won't produce results. This isn't some in-depth piece on the details of how this happens. This is a Public...
Have you struggled to figure out how to brand / re-brand your company? Or even wondered if doing it is a waste of time? We don't consider ourselves a Branding Agency but we are experts at knowing where your company lands...
We are Excited to welcome Aykut Ibrisim to the team as a new Sr. Marketing Strategist! His experience is strong, his attitude for winning is stronger. Learn a little bit more about Aykut. Where are you from? I’m actually from Turkey - Istanbul, but...