Are you running a consistent content marketing effort online? Most companies in the Print Industry answer No. That's a good thing! We've talked with Hundreds of companies in the industry and found that literally less than 10% of them are running ANY consistent...
We're asking everyone "How Do You Measure Marketing ROI?" Our team is doing this everyday for customers, but we want to hear from you on how you're doing it for your company. We created a simple 3 question survey to learn how...
Are you struggling to understand how B2B Social Media and B2C Social Media are Different? Some marketers believes that there is no difference, but if you're in the the B2B space then you know that is completely wrong. But what is it...
At it's core Remarketing is the ability to show ads to individuals who engaged with one of your digital properties. How most people are familiar with Remarketing is with B2C ecommerce. The perfect example is when someone looks at a product...
Steps on How to Research Blog Topics Did you know that nearly ALL CEO’s, Executives and Marketers answered YES when asked if they could come up with good blog topics. But when they were immediately asked to give one good topic...
90% of marketers say that Segmenting Your B2B Content Marketing is important. BUT only 45% of marketers are actually doing this! We’re not surprised by this because we know it’s not that easy. The thing is that by doing this level of market...
Do you know what channels produce the leads you get? Do you know if Social Media is even helping your company grow? Do you know if your Ad Spend is being Wasted? Of course you don’t. Not to be mean, but 53% of CEO’s...
Do you value getting "The Work" done? It's one of the things we constantly talk about in our office. If you're not getting the work done, you are accomplishing nothing. Sounds like an obvious statement right? It is. BUT...
We are Excited to Announce the Newest Acumen Team Member Lauren Lowe! Lauren is coming on as an Associate Account Manager to help us be even more Awesome for the companies we work with. We ask her a few questions so that...
It's Official! We'd like to give a big Welcome to Scott Foster for joining the team as the new Sr. Acquisition Partner. We always like to get a little more info to share with you about our team so keep reading to...