Should Commercial Real Estate Funds Market Themselves Online?
The real estate industry has always been about prime locations, impressive skyscrapers, and sprawling properties. However, as the world hurtles into a digital age, it's no longer enough for commercial real estate funds to solely rely on traditional methods of marketing. Embracing the digital world through online marketing is not only essential but, in many ways, it’s the most strategic move a fund can make. 1. The Digital Landscape is Where Your Audience Is The modern investor, stakeholder,...