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B2B Digital Marketing Blog

Every firm is looking to raise capital, but not all firms are looking for new investors (at least right now). If you’ve been a part of the industry for a while or are familiar with it, then you know that many firms that have been around for more than a couple of years typically have an existing investor base that they rely on for fund rounds or perpetual investments into new projects or opportunities presented by...

Getting the attention of investors and deal partners is more difficult now than it’s ever been due to the fact that Private Equity has expanded with more firms being established at what seems like every day. There have never in the history of PE been as many firms as there are now. This means that you and your firm must stand out! The question is “How can your private equity firm stand out in this new sea of...

Trafficpro.live is a referral source that you will see show up in the Google Analytics report under the All Traffic / Referrals report Trafficpro.store is also a referred click that shows up in the Referrals report inside of Google Analytics. The thing is about both of these traffic sources is that they are both Bot Traffic being sent out by a company. If you type in either of those URLs they redirect to the same destination which is...

Something that we've encountered over and over are companies and marketers who are looking for ways to make their Digital Marketing Easier. Easy Digital Marketing, Simple Digital Marketing, Simple Digital Marketing Strategy or however you search for it when looking for this answer they all lead to the same thing. "How can I make it easy to market online?". Why are people asking this question? That is a simple answer, We Don't Have Time! We're right there with...

One of the most impactful tactics in communication and in marketing is the use of personalization. We've known this for centuries. The only thing that changes are the tools we use to communicate. Whether it be written, visual, audible, digital or physical you can add personalization that will produce better results no matter what the desired outcome is for you and your organization. What we're going to talk about specifically in this article are PURLs, or PURL...