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Author: John Bracamontes

These changes have been taking place over the past few weeks, but they are not very solid.

We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.

First, let’s look at the old Google SERPs.
You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
You can see how this SERP orientation looks below.

Old Google SERPs

Now let’s look at the New Google SERPs.

In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
You can see how this SERP orientation looks below.

New Google SERPS March 2016

Why is this a big deal?
There are a number of reasons.
1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.

2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!

Will this layout remain in place?
Not sure. The data on Google’s end will determine that.
If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.

What are your thoughts on the new Google SERP changes?

Check out a video explaining this in more detail.

You have probably thought about starting a Podcast to Market your Business or Organization.

This is why I put out the Business Guide to Podcasting.  Keep Reading.

But inevitably questions bubble up like…

  • Will this help the company?
  • How do I start?
  • How much time will it take?
  • How much will it cost?

These are all valid questions and the simple answer is that Yes, it will help your company and for everything else it varies based on how much you want to do, how long, what level of quality, frequency, how agressive you want to market it, etc.

I recently put an article out on LinkedIn that answers all of these questions in depth with examples.

Check out the ultimate Business Guide to Podcasting here: https://www.linkedin.com/pulse/businesses-guide-podcasting-john-bracamontes

 

We work on all podcast production and marketing with BIGWIDESKY here in Clayton, MO!

The Only St. Louis Podcast Agency.

A 2013 study calculated that over 500 websites are created each minute.

That is a HUGE number.

Let’s be conservative and say that today in 2016, 75 of those new websites are being created and are scheduled to replace an existing website every single day.

That is a very large number of sites putting themselves at risk!

 

How are they putting themselves at risk you say?

 

Well, let us give you an example.

 

Imagine you have a website that looks so 2005.

You want to update the look, the copy and make it responsive.

All with the goal of turning more visitors into customers.

These are Awesome goals!

Let’s say your site has an average conversion rate compared to the industry and 75% of your site traffic comes from Organic Search.

 

HERE IS THE THREAT!

When migrating your website in most cases, your URL structure will change.

This will make all of your old URL’s or links to your site break and generate either a 404 error or some other server error.

If that happens:

  • Visitors are very unhappy and will leave your site

  • Google will penalize you for a bad user experience

  • Your rankings will drop

  • You could be dropped from the search engines completely for a while

 

What can you do to FIX This?

Map your current website URLs to your new website URLs

Create 301 redirects (using .htaccess or a plugin or whatever you use choose to create this)

Test the redirects to make sure they are correct

Submit a new Sitemap to the search engines

This is the Number 1, Most Critical Step in Preserving Your Website’s Current Authority, Visibility and Integrity.

If you don’t, then you will most definitely use the acronym FML in a tweet, text, post, etc. soon after.

 

Acumen Studio would like to introduce you to our Newest Rockstar Karen Huelsman!

Karen has been performing SEO for over eight years and worked on hundreds of sites. You will usually find her reading about the latest SEO trends and the newest marketing techniques. Her favorite books to read are inspirational and motivating books. She is currently a member on the Southwestern Illinois College Web Advisory Committee and speaks at the college on SEO & marketing.

In her spare time, she volunteers for the Carlyle, IL food pantry. In the summer, you can find her at the lake.

Her hobbies are:  photography, traveling, boating and fishing (“especially, when I catch more than my husband” -Karen).

We are so excited that Karen is on board and Killing all things SEO!

Social Media is a must do when it comes to growing a business, communicating with customers, acquiring new customers and becoming a real brand.  Many companies are not doing it, Many companies are “kind of” doing it, few companies are doing it successfully and only a small fraction of businesses are running social media at the highest level.

We break out Social Media Marketing effort into 3 Phases.

  1. Table Stakes (thanks to Eliot Frick from BIGWIDESKY for this name)

  2. Successful

  3. Top One Percent

*We don’t even consider not doing it a phase.  If your company is not on Social Media, please call us right now, at this very moment so we can get you up and live on social.  Every second you are not online and up on social media the quicker your company will die.

 

Table Stakes

When it comes to Social Media Marketing there is a minimum level of effort that must take place.

Having live profiles that contain consistent and accurate company information, imagery, posting content regularly at some frequency and linking to these profiles from other places on the web including your website, other social profiles, email, etc.

This is easy and will give you a boost in the search engines, overall customer visibility, website traffic, foot traffic, leads and sales.

Example Table Stakes Social Media Profile

The Dallas Furniture Bank

https://www.facebook.com/DallasFurnitureBank/

https://twitter.com/dalfurnbank

The Dallas Furniture Bank has consistent and accurate information, while posting regularly.

There is not an a large amount of engagement and obviously not running any paid promotion.

This is fine for many companies and should be getting done, but could be getting done in a more significant way by moving into the Successful Social Media Marketing phase.

 

Successful

To be running at the Successful Social Media Marketing phase, you must be doing everything in the Social Media Table Stakes phase plus driving consistent meaningful engagement through strategic organic & paid tactics as well as relevant strategic content (copy, images, videos, documents, etc.).

Example Successful Social Media Profile

The Watering Bowl

https://www.facebook.com/TheWateringBowl/

https://www.instagram.com/thewateringbowl/

The Watering Bowl has consistent and accurate information, while posting regularly.

There is good engagement, they respond, comment, message and are running some paid promotion.

This where most companies should be, but there is still one more level that your business could be reaching, it is the Top One Percent Social Media phase.

 

Top One Percent

To be in the Top One Percent of companies on Social Media you must be everything from the 1st and 2nd phases, plus creating a massive amount of content, promoting accurately through all means possible, engaging like your life depends on it and having passionately dedicated resources to work on this 100% of the time.

 

Example Top One Percent Social Media Profile

Red Bull

https://www.facebook.com/redbull/

https://twitter.com/redbull

https://www.instagram.com/redbull/

Red Bull does everything on social media, all the time, in every corner of the web and is engaging, relevant and passionate.  Strive to be like Red Bull when it comes to the social media part of growing your business.

 

I recently posted an article on the History of Snapchat, What it means for us Today and direction on How to Use it Well.

I’ve been experimenting with posting on different platforms, so you can the full article on…

Medium – https://medium.com/@johnbracamontes/the-history-of-snapchat-how-to-use-it-well-9a28db7eb8e7

or

LinkedIn – https://www.linkedin.com/pulse/history-snapchat-how-use-well-john-bracamontes

Below are a handful of GIF tutorials on how to use the platform

Snapchatting a Video vs. Photo

How to Add Filters and Double Filters on Snapchat

How to Use Snapchat Video Filters

How to Save a Photo or Video on Snapchat
 

Accounts to Follow on Snapchat

This is just a short list of people who are killing it on the platform. There aren’t that many yet because people still aren’t taking it seriously. So get on it now.

DJ Khaled: @djkhaled305
John Bracamontes: @acumenstudio
Casey Neistat: @caseyneistat
John Bracamontes: @johnbracamontes
Diplo: @diplo
Kate Hudson: @khudsnaps
Gary Vaynerchuk: @garyvee
Eva Longoria: @realevalongoria

We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency.

Our Definition of a content marketing agency is one that creates content based on research and strategic principles that generate awareness, drive more traffic, leads, form submissions, phone calls, new customers and revenue.

We are a Really Good Content Marketing Agency!

Many agencies, especially here in St. Louis, can write and publish content while calling themselves content marketing agencies, but the truth is, they are rarely strategic and virtually none of them have the deep discipline experience to effectively utilize a multi-channel strategy that will drive results.

Good Content Marketing delivers results.

The goal is to ultimately obtain new customers through the strategic exposure and knowlege share that content marketing lends.  Greater visibility, More Traffic, More Leads, Form Submissions, Phone Calls and Revenue.  This is the goal.

We approach content marketing from a very technical position.

  • First, we get to know a company at it’s core.
  • Then focus on the why, the how and the what.
  • This allows us to perform meaningful research into the behaviors of users and potential customers around strategic topics and terms.
  • We then perform a content gap analysis to identify what content does exist or needs to exist on your website.
  • The modification of the existing content and addition of the missing content is outlined and implemented.
  • We then monitor, analyze and recommend tweak or additions thereafter to continously optimize the content marketing efforts.

St. Louis Content Marketing Agency

We are not a Creative Agency

There are a TON of agencies in the St. Louis area that call themselves digital marketing firms, content marketing agencies or marketing agencies and try to do the strategic work, but this needs to be handed over to the pros the digital marketing technologists and analysts that know the tools, tactics and research methodologies.

We’re not just in St. Louis

Mentioned alot here in this article are “St. Louis Content Marketing Agencies” or Marketing Agencies in general, but we actually have phenomenal clients from all over the united states and are working on global campaigns for a couple of our domestic clients.  We just want to be clear in giving examples of what we actually do and what other agencies say they do.  Plus we Love St. Louis and rep this city pretty hard!

Why work with us on your Content Marketing Strategy

  1. We’re really really good at content marketing
  2. Our goal is to generate as much value as possible for you (authority, leads, customers, revenue)
  3. We are on 24/7.  Accessibility, transparency and getting things done is what we do all of the time.  There is no such thing as too early or too late for us!

If you want to work with the Best St. Louis Content Marketing Agency or learn more then please contact us by phone or by filling out the form on this page and we will speak with you very soon.

SEM, PPC, Paid Search, AdWords or whatever you call it is a pretty mature channel with many tactics that you can find outlined anywhere online.

But most people don’t give any creative ideas that can help bring massive value for you or your company.

Below we have listed 3 Creative ideas / tactics that you can use in your SEM Strategy.

1. Find Out Where Else Your Website Visitors Go Online

Use remarketing to display unappealing ads so visitors WILL NOT click on them and then view the report to see where ads have been shown.

This is useful because it gives you a deep understanding of where else your website visitors go online, what other topics are they interested in, what sites could you be partnering with or advertising on, etc.

To see which websites, videos, and apps have displayed your ads from your Placements tab.

  1. Sign in to your AdWords account at https://adwords.google.com.

  2. Click the Campaigns tab and select your campaign.

  3. Click the Display Network tab.

  4. Click the Placements tab.

  • To see where your ad appeared based on your other targeting methods, including keywords, topics, interest categories, remarketing, and demographics, look at your automatic placements.

  • Click the “See details” drop-down to see a list of site URLs where your ads have shown.

2. Bid On Terms That Won’t Immediately Convert

Most people bid on terms and phrases that have a high probability of converting immediately.

Move people into your funnel at all points and then nurture them into becoming customers.

The Normal Way

Term: Best Price Plaid Scarf

Landing Page: www.Domain.com/Low-Price-Plaid-Scarf/     *product page

Get them to buy!

 

The New Way

Term: How to choose what type of scarf to buy

Landing Page: www.Domain.com/Types-of-Scarfs-and-Why-You-Were-Them/  *info page

  1. Get them to read

  2. Get them to subscribe

  3. Remarketing to them via email, adwords and social media

  4. Send them to category or product pages

  5. Get them to buy

  6. Send them information in the future

  7. Get them to buy again!

Costs doing this are only incrementally higher compared to the normal way, but will increase your sales volume and your SEO visibility, because more people find your useful article and will potentially link to it after reading it.

Make this a part of your content marketing strategy!

 

3. Tell People NOT to Click on Your Ad

Now that we can upload email lists to AdWords using Customer Match it is very easy to know who your ads are being presented to.  This will allow you to confidently tell people to not click on your ads, but When they do, the content will be 100% relevant for them.

Why tell them to not click on your ads?

Because it will make them want to click on your ads!

Just think about the last time someone told you not to do something, it’s 100% safe to say that you immediately thought, “I’ll do that if I want to!” and it makes you want to.

This will increase your Click Through Rate and ensure this known audience sees your message.