Private Equity has traditionally sourced deals through personal and professional networks, direct and referral. PPC (Pay Per Click) has not been used much in the industry. Why hasn't Private Equity used PPC? The simple answer is they haven't had to. Now deals are...
We work and have worked with many CPA firm across the US, but we just recently had the chance to see the extraordinary things going on at one particular CPA Firm that we just have to give a shout out...
We have seen time and time again where Private Equity is lagging in their Digital Marketing efforts. And we wanted to pose the question, Why is that? Let us give you a picture of what we see as a trend and the reasons that Private Equity is behind in their Digital Strategy and Online Marketing.
Financial institutions are traditionally conservative and for years the traditional way of marketing their services has worked and to some extent continues to work for them. There is so much money being made in the space that losses are less hard hitting than in other industries (many financial institutions still make money when others lose). Until recently the use of “Big Data” or easily obtained user data, had not been used for groups like the private equity firms.
They simply just didn’t need to do it. (in their minds)
Congratulations to the 2013 Winners of the St. Louis Small Business Monthly Best in Business Awards!
Best List 2013 Award Honorees
For the fourth year, we’ve asked our readers to let us know the BEST companies in St. Louis. The following honorees have been chosen as the BEST.
The top winners will also be honored at a special luncheon October 23, 2013, 11am-1pm at the St. Charles Convention Center.
Let us tell you a story. There was this girl named Sarah who wanted to become a photographer, but thought that it wasn't going to be possible to make her living off of just taking pictures. She was working at...
It's true that Print Still Works, we use this in campaigns for our clients, where the print pieces use Purls that direct the recipients to personalized microsites or simple vanity url's that lead to websites or landing pages. This medium works...
Recently we have seen posts speaking about, where have the water cooler moments gone? These are specifically referring to the lack of creative that has spread and stuck with nearly every household in America or further like the Budweiser...
This first post is to clarify what type of a digital agency Acumen Studios is. There are many agencies that call themselves digital agencies and rightfully so, there really is no true definition for the term so we want to make...
First let’s define what B2B Marketing is. B2B Marketing is the marketing of products or services to other businesses and organizations. It’s different from B2C because it’s focused more on function and use of the product. With that being said we know it...
Have you ever experienced a time when you felt that you’ve tried everything? We know that feeling as well and is why we asked the team for the top marketing tips they had for 2020. There were a lot of good...