Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a tagline or slogan. So the question that...
The majority of companies at some point ask the question "Should I Hire A Digital Marketing Agency?" and they then go searching online to find out what they should ask, read experiences that other companies have had working with a...
Are you a Marketer, Sales Leader or Owner of a Print Company that is interested in sharing your knowledge and skills with the greater print community? We're starting a series of content where we interview people like you in the print...
There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts. But what most people don't understand is the differences between the major...
One of the most common pieces of advice I give to businesses, firms and professionals who commit to marketing is that you must put in the work every day. Success comes from consistent output that builds up over time which...
DJ is the Director of Web Marketing for KBMax and the former Director of Marketing at KnowledgeLake where he is responsible for strategy and delivery of corporate marketing, operations, lead generation, team management, brand development/creative and communications. He has extensive knowledge...
B2B companies ask us often "Does Social Media Work for B2B?" and in our experience that question is being asked because there is a presupposition that is doesn't work for B2B markets. But as with any answer we give here...
Jon is the co-founder and President of Raven Internet Marketing Tools (has been acquired by TapClicks), a digital marketing performance & reporting platform. Before that he was an Interaction Designer for Visa out in Denver, CO. Before that he was...
There is nothing new about blogging, but still the question for some remains...
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Litchfield, IL What are...