When it comes to Digital Marketing a whopping 93% of marketers say that one of the biggest pain points for their company is closing the leads that come in. This is a common struggle across all industries. This unfortunate reality is...
If you're considering writing a blog for your PE firm then you've likely asked yourself or had the question asked by a Managing Director / Managing Partner, "Why should we write blogs for our firm?" or "What will blogging do...
This is a great question and really depends on your goal. If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness...
We talk with a number of Private Equity firms each month and the one thing that comes up about 50% of the time in our conversations is "Should their firm being doing SEO?" and "Does SEO even work for Private...
When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we're excited to have Awesome people join the team! Where are you from? Well, I was...
Question from us at Acumen to You: "Are you using business email addresses or personal email addresses when marketing to potential customers?". Question we get from our customers: "Should we be marketing to only business email addresses or can we also...
If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News! Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more...
This is a question we get regularly from different printing businesses. They ask, "Does Social Media Actually Work for Print Companies?" And the answer is...
We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it's effectiveness. This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases...
Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market. The great news for funds like yours is that investors are clamoring to find reputable firms who are engaging in profitable deals...