Is your primary buyer a commercial print company? If so read on. It isn’t a question of whether or not they need your products and services. They do. Maybe they need it now, maybe they'll need it later, but the fact is they'll still need it. So the fact is you know you need to be in front of these printers when they are most receptive to seeing your message. But How the heck do you do that? It's actually pretty simple...
You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools section, measurement then conversion expecting to find the conversions you set up. But instead, you find these new Google Hosted local actions that are generating a higher number of conversions. If you’re like most digital marketers,...
Do you know your target customer? I mean REALLY KNOW who that customer is? It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to target those customers online. 85% of B2B Marketers say they know their target buyer, but only 60% are confident in knowing what or how to get in front of them online. Here we’re going to talk about the...
Google Plus social network will be shutting down soon from security issues and lack of use. Google Plus has been around for seven long years. When Google Plus first came out Google had employees use it and wanted them to encourage others to use it. Google+ even influenced search results to get more people to use it. For a short time the more +1s a company received the higher their rankings started to climb, until Google...
Have you heard this from a potential print buyer at any point in your career… “I’m getting a few quotes before I make my final decision.”? Of course you have. And it makes sense for a buyer to want to get quotes if price is a concern, which it always is at some level. But the question is how many quotes do they typically get? And is there a way to convince them to just use you? The...