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B2B Digital Marketing Blog

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B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation

Do you know your target customer?  I mean REALLY KNOW who that customer is? It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to target those customers online. 85% of B2B Marketers say they know their target buyer, but only 60% are confident in knowing what or how to get in front of them online.   Here we’re going to talk about the...

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B2B Content Marketing, B2B Digital Marketing, Search Engine Optimization, Social Media Marketing

Google Plus social network will be shutting down soon from security issues and lack of use. Google Plus has been around for seven long years. When Google Plus first came out Google had employees use it and wanted them to encourage others to use it.  Google+ even influenced search results to get more people to use it. For a short time the more +1s a company received the higher their rankings started to climb, until Google...

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B2B Content Marketing, B2B Digital Marketing, Print Industry Marketing

Have you heard this from a potential print buyer at any point in your career… “I’m getting a few quotes before I make my final decision.”?  Of course you have. And it makes sense for a buyer to want to get quotes if price is a concern, which it always is at some level.  But the question is how many quotes do they typically get? And is there a way to convince them to just use you? The...

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Print Company Marketing, Print Industry Marketing

Are you running a consistent content marketing effort online? Most companies in the Print Industry answer No. That's a good thing! We've talked with Hundreds of companies in the industry and found that literally less than 10% of them are running ANY consistent marketing online. Why is that a Good Thing? If you are marketing online then you're already winning. If you ARE NOT then it means if you Start Now then you'll be able to Dominate your competition, gain visibility, new...

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