Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management starting at a basic old school technique of my trusty notebook and pen while using the Wrike project management platform. As 2019 rolled around we gained a handful of new clients and that meant my workload...
Help us Welcome Manasa Konduri to the Team as our new Associate Account Manager! Manasa's background is heavy in PR and Account Management which brings a more diverse perspective the team in our digital marketing and High ROI Content Marketing efforts. Everyone who joins gets asked a series of questions to let everyone know them a little better. Enjoy! Name: Manasa Konduri Job Title: Associate Account Manager Where are you from? Originally from South India, I moved to the States in...
Is your primary buyer a commercial print company? If so read on. It isn’t a question of whether or not they need your products and services. They do. Maybe they need it now, maybe they'll need it later, but the fact is they'll still need it. So the fact is you know you need to be in front of these printers when they are most receptive to seeing your message. But How the heck do you do that? It's actually pretty simple...
You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools section, measurement then conversion expecting to find the conversions you set up. But instead, you find these new Google Hosted local actions that are generating a higher number of conversions. If you’re like most digital marketers,...
Do you know your target customer? I mean REALLY KNOW who that customer is? It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to target those customers online. 85% of B2B Marketers say they know their target buyer, but only 60% are confident in knowing what or how to get in front of them online. Here we’re going to talk about the...