We have been fortunate enough to work on international social media campaigns for clients outside of the U.S. who market their services outside of the U.S. and for clients within the U.S. who also market their services outside of the United States.
What we have learned is that while many of the underlying motivations are similar across users globally, their approaches (and many times platforms) are widely different and the cultural variances can affect the strategy significantly.
There are many differences in behaviors across all of these social platforms and apps, concerns of privacy, willingness to share personal and private information, the list goes on. Despite all of this variance in behavior when it comes to business, everything for the most part remains the same across the globe.
Here are a few examples:
Social media behaviors & engagement change geographically, demographically and psychographically. But the primary components of a strong business model and social media strategy do not.
Darryn Yates is the CEO of Riot Radio
Darryn has a story that will knock you out of your seat!
Touring with his band, living in L.A., doing music videos with famous sex symbols, doing shows overseas, chauffeuring prostitutes, getting into radio, getting kicked off of radio, having his own television show, starting his own radio station and much more.
Mobile video is changing everything.
We’ve gone from passively consuming video to interacting with it in deeper, more personal ways.
Twitter is a place where people come to see what’s happening. It’s always been mobile, and always been live. That’s why we’ve seen video take off on the platform – creating a new world of opportunities for brands.
Here are a couple video stats
Download the Full PDF Here: http://acumenstudio.com/wp-content/uploads/2017/02/Acumen-Studio-Video-on-Twitter.pdf
John Auble is the Vice President, Marketing Program Manager, Financial Advisor (FA) Marketing Team
He is an executive-level manager with more than 25 years of experience creating, implementing and tracking marketing, advertising and communications programs with increasing responsibilities in branding and digital strategy.
He is currently a marketing program manager on the FA Marketing Team within Wells Fargo Advisors and has 21 years of FA marketing experience.
His current job responsibilities include:
John began his career with the legacy firm as a senior advertising copywriter and has progressed, launching and managing the firm’s first public Web site, client online account access, FA Web page system and Email Express (compliance approved email blast system) prior to becoming a marketing program manager on the FA marketing team.
Private Equity Firms are marketing online more and more, but few are doing a decent job of it and even fewer are seeing success from it.
Our experience has shown there are several key reasons for this.
These reasons should make sense to everyone, but as it relates to digitally marketing private equity firms the typical strategies that most marketers speak on are more aligned to consumer marketing, or where the company needs to have a high public visibility.
For Private Equity Firms it is more important to gain the intelligence of how your targets behave online to create a personalized approach and identify how and where they seek advice.
This is a story of how one Private Equity Firm Won Big Online
A Private Equity firm who focused primarily on B2B manufacturing companies wanted to increase dealflow but felt they had exhausted the personal and professional network of the team.
So the question was, “How do we get ourselves in front of new deals?”.
The Managing Directors of the firm started calling on anyone they had met in the past who could potentially refer them to deals. Attorneys, CPA’s, Money Managers, etc.
While some seemed promising and the likelihood of deals in the future would likely come, they would also come slowly and with no predictability.
Another easy idea was to get in front of company owners and board members at trade shows and conferences. This too is great and can build trust quickly with potential targets.
The problem with this is that it is not scalable and again can result in slow acquisition.
For some reason many Private Equity Firms don’t participate in marketing.
Maybe it’s the rules that you must deal with from FINRA and the SEC.
Maybe it’s a belief that it doesn’t work.
But this firm decided that it was worth a try.
After looking at options and talking to many different agencies, they decided that digital marketing would be their best choice.
They came to this decision based on the fact that they could start finding businesses who were actually looking for growth opportunities which are closer to converting as deals and they could target and track the people and companies they would like to do business with.
The firm decided to optimize their website for search and for conversion.
They started doing content marketing focused on drawing in new business opportunities directly from owners, boards and deal makers.
They used paid ads and retargeting to stay in front of their prospects.
They tracked and measured the activity to identify high value contacts.
All of these actions resulted in 20% higher deal flow volume than their record year and a 25% reduction in time to close on those new inbound deals.
This resulted in Millions of dollars in new revenue and a greater profile / status as a solid firm in that particular sector.
You can read more on Private Equity Marketing here: http://acumenstudio.com/private-equity-marketing/
Bryan Sapot is an Entrepreneur, a leader in the Manufacturing Data & Analytics industry, Developer and Multiple Awards Recipient currently leading his company SensrTrx and helping manufacturers extract and understand their equipment data through a cloud based platform.
We discussed Bryan’s entrepreneurial beginnings, learnings, big moves and his vision for the future.
Adam Hallas has worked in digital marketing for 13 years ranging from accounts to strategy, working across the disciplines of SEO, PPC, conversion optimization, customer acquisition, research and analytics. With experience as an in-house marketing expert, agency leader and independent consultant, his work is modeled from multiple perspectives that drive huge results.
He’s worked on Fortune 100 companies as well as mid-level corporations on both optimization and lead conversion marketing strategies.
Adam’s experience dates back to the days of using Urchin Analytics before Google bought the platform (The UA number currently used in Google Analytics originally stood for Urchin Analytics).
Kerry Musenbrock & John Bracamontes Talk about their show the Leaders in Business & Marketing.
This podcast was created to learn real lessons, tips and tricks from executives, directors, managers and those who have been successful in their industry.
These people are doing the work today!
We’ve worked on many campaigns for business coaches and consultants over the years, giving them digital marketing strategies, doing audits and market research.
In every engagement we both commented on how similarly we solved problems for organizations.
Most of the time organizations look for help in times of transition or change, to fix issues that continue to come up, or they need to add new skills to their team.
Let’s touch on each of the areas listed above.
Moving into a new phase of your business typically generates anxiety.
Both Marketing Agencies and Business Coaches will ask about the challenges you are up against and can help you zero in on what and how to change to go beyond them.
For the marketing agency this could be adding to the content mix for generating greater visibility and for a business or leadership coach this could be creating an 90-day action plan.
Sometimes the same problem keeps happening over and over, but every thing you do to try and fix it doesn’t work.
For a marketing agency you may find yourself creating standard reports if the issue was discovered to be inaccurate data transformation.
For a business coach this could mean delegating weekly meeting governance to someone other than the department head when a meeting is continually dominated by the same person and nothing gets accomplished.
A good example here is the need to master complex subject matter or pursue new strategies.
For a digital marketing agency this could be training an in-house team on how to execute an ongoing SEO program, or taking over the role completely.
For a business or executive coach this could mean teaching a new manager better negotiation skills to deal with stressful confrontations in the workplace.
In many cases, caveats will obviously apply.
Also beware of the agency or business coach that has overly rigid and inflexible processes.
While sometimes these sound great (because it makes things seem easier), the result many times is a sub par outcome.
If You are having a complex issue with your Digital Marketing then contact us today by filling out the form at the bottom of this page or calling us at the number on the top of the page.