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Author: John Bracamontes

I’m going to make this a very short article.

I continue to talk to companies who are not seeing results from their “content marketing” or the agencies doing that work for them.

And EVERY TIME it is due to the same thing.
The content is not being distributed effectively.

In fact, much of the time that content isn’t being distributed at all!

Here’s the Thing About Content Marketing Distribution

Many companies and agencies still believe that you can simply create sexy website or write well crafted blog posts and it will generate new business for them.
This is WRONG!

While a sexy website and well formed content is useful when applied correctly, if you do not distribute this to those who will benefit from it most, then you wasted your time and money.

That’s it.
Your content MUST be delivered multi-channel to ensure visibility, awareness, conversion and revenue.

Go-To Distribution Channels

  • Website (optimized for search engines and users)
  • Blog Posts
  • Social Media
  • Email
  • Paid Search
  • Video
  • Print
  • Streaming Radio
  • and more

Wherever your prospects are, you must be there.

Quit just making pretty looking & sounding things and start putting it to work.

I put together this quick video to give you an introduction into what we do at Acumen Studio.

We are a High Performance Digital Marketing Agency that Connects People With Companies.

Content Marketing
Website Optimization
SEO / Search Engine Optimization
PPC / Pay Per Click / SEM
Social Media Marketing, Management & Optimization
Email Marketing & Marketing Automation
Analytics, Reporting & Insights

Contact Us Here

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What Are You Interested In?

Anything Else You Want Us to Know?

What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing.

Why is this?
It definitely makes it easier to sell, but is that the only reason?

We dug in and realized that the reason most people minimize how important the tactics within Digital Marketing actually are (including SEO) is because they SUCK at Execution. They cannot do the work well.

It’s easy to say you should be strategic and speak to the right people at the right time online, but when it comes to actually pulling that off, most fail and fail hard.

This is where we differentiate in that our execution is deep and drives massive results.

Our advice to everyone is to Quit talking about Digital Marketing like you know something if you can’t back it up with execution.

Talk to us!

The Question: “What should I include in my content marketing?”

Here are the things that YOU SHOULD be including in your content marketing efforts.

You don’t just need content, you need Awesome Content!

Developing relevant content does not have to be a difficult. It doesn’t require any special tools, secret or magic. It all begins with understanding who your prospects & customers are, how they behave and what they crave.

The formula:
Useful x Consumable x Inspired = Innovative Content

This process begins with the creation of a piece of a REAL IDEA, Not some 2,000 word “evergreen” piece or ebook. Something Awesome.
Many marketers will tell you this should be a 50 to 100 page ebook or massive how to guide. The problem is most people can’t handle it. Big = Overwhelming.

Everyone wants to believe there is a magic bullet. So create the Magic Bullet!

Highly valuable & easily consumed content is the gift that keeps on giving. This content will attract links, generate traffic and build brand awareness.

Once your content is created, blast it EVERYWHERE: Company pages, email, blog, sponsored updates, Display ads, SlideShare, PPC, Twitter, etc.

Simple Execution
In many cases it is easy to develop a set of goals, but a plan is specific, executed over time and measurable. After determining what your Big Idea is going to be, write that out into a series or digestable snapshots that can easily be distributed over time. This can include videos, infographics, blog posts, 3rd party posts, podcasts, etc.

Week 1: Publish & Schedule Your Content
Week 2: Conduct a Webinar
Week 3: Run a Contest
Week 4: Lead a Twitter Chat
Week 5: Do an interview: On TV, Online, At a Conference, etc.

While all of this is running your content is being promoted though influencer outreach, promoted posts, email, sponsored updates, paid search, retargeting, organic social, organic search, etc.

Everything gets tagged and tracked for performance evaluation and follow up.

Your Blog
Make your blog content diverse, relevant and structured.

Monday: Case Studies, Statistics / Infographics, Industry (35% time spent)
Tuesday: Strategic Research & Analysis, Points of View, Thought Leadership (20% time spent)
Wednesday: How-To Posts, Guest Blogging, Peer Content (25% time spent)
Thursday: Bold Points of View / Strong Opinion, Challenger (5% time spent)
Friday: Light-hearted, Cultural, Funny Amusing (15% time spent)

A Quick View
SEO – Lays the groundwork
Social – Fuels the content
Content – Fuels the demand

Winners:

  • Consistently deliver content that their target wants to consume & share
  • PR efforts guide their vision as a leader in the space
  • Deliver amazing experiences on and offline
  • Build a thriving community

Make a plan, make it Asesome, deploy, track & measure, optimize, close new business and WIN!

And this is why we are considered the best content marketing agencies in St. Louis.

Brace yourselves and help us welcome Kerry Musenbrock to the team!

“aka Fitness Coach, aka, Marketing Genius, aka Makes things Happen”

If it wasn’t for Kerry joining, Acumen Studio could have gone downhill quick, but luckily she chose to come on board and the future is guaranteed to be filled with Huge Wins, Slick Campaigns, New Revenue all over the place and Big Smiles.

As the Lead Marketing Strategist & Account Manager she oversees client onboarding, campaigns, reporting and making sure our customers results are way up.

Kerry has a serious background in Marketing, Finance, Health & Wellness.

Get ready to be amazed and when you see her out an event, blogging, vlogging, on social or livestreaming let her know how hard she is killing it!

We are pleased to announce that $2,000,000 has been raised to accelerate the developent of our proprietary digital marketing process and platform.

Investors were clammoring to buy equity in our formulaic approach that virtually guarantees tremendous awareness, huge lead increases and unprecedented revenue growth.

While the process will remain under lock and key, we can tell you that all new clients will see a performance increase of over 150% within the first month of implementation.

April 1, 2016
día de los Inocentes

The job of marketers is becoming more and more complicated.
We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means.
Recently a study from Forrester shows how organizations successfully use marketing analytics tools to develop relevant & compelling customer experiences.

Consumers expect to find what they want from their smartphones, tablets and laptops at any time from anywhere. These behaviors and commonly referred to micro-moments give marketers more opportunities to connect and engage. They also allow marketers to identify valuable insights about consumer behavior.
Effective marketing measurement is is the key to success here.

To understand the challenges we marketers face in measuring performance and creating the technology & tactic recommendations, Google commissioned Forrester to perform a survey of 150 marketing, analytics and information technology executives. The research shows how successful marketers are able to leverage analytics tools effectively so they make the most of consumer interactions.

Key findings

  • Marketers must be able to link marketing performance to business results. Of the survey respondents who were identified as “sophisticated marketers”, 53% said they adhere to well-established KPI’s & metrics that tie directly to business objectives. These marketers work with companies that are at least 3X more likely to hit their goals than other organizations.

  • The right tools are critical to success. 26% of marketers surveyed believed that their marketing analytics tools are well-integrated & work seamlessly together. Contrast that with marketers with well-integrated tools who are more likely to outperform revenue goals.

  • Marketers that employ complete itegrated marketing analytics platforms see an increase in performance and results. Smart marketers who deploy a complete integrated marketing analytics stack of five or more tools are 39% more likely to see improvement in the overall performance of their marketing efforts.

To Download and learn more about improving marketing performance with analytics, check out the full study, “How Marketing Analytics Increases Business Performance” by filling out the form below.

Download "How Marketing Analytics Increases Business Performance"

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Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds.

Commentors from Instagram stated that the posts will be shown to you…

“based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

This shouldn’t come as a surprise to anyone.

The globally popular photo-sharing app didn’t say when the new algorithm will go into effect, but The New York Times, reported that the changes will roll out slowly with a small set of tests that affect only a “single-digit percentage of users.”

Instagram now has 400 million monthly users and makes sense as to why they are making similar changes to what Facebook made in 2009. According to Instagram, users only see 30 percent of posts in their feeds.

Some sources reportedly believe that this is a sign to advertisers that brands will have to pay to be seen just like on Facebook, but the difference with Instagram is that they do not have isolated brand accounts vs personal accounts. They could potentially figure this out algorithmically, but tha would be very daunting since there is such a proliferation of personal brands leveraged for business.

If you are interested in social media or content marketing please contact us by calling or filling out the form below.

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Google officially announced today that starting in May 2016 they will begin significantly ranking better Mobile Friendly websites and penalizing those sites that are not responsive or have mobile versions of the website.

Check out Google’s announcment here: https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html

They started ranking mobile websites higher last year and now it isn’t an option.  You must have a mobile friendly website or face the consequence of lower mobile search rankings.

From the #1 St. Louis SEO Agency!