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Author: John Bracamontes

We are pleased to announce that $2,000,000 has been raised to accelerate the developent of our proprietary digital marketing process and platform.

Investors were clammoring to buy equity in our formulaic approach that virtually guarantees tremendous awareness, huge lead increases and unprecedented revenue growth.

While the process will remain under lock and key, we can tell you that all new clients will see a performance increase of over 150% within the first month of implementation.

April 1, 2016
día de los Inocentes

The job of marketers is becoming more and more complicated.
We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means.
Recently a study from Forrester shows how organizations successfully use marketing analytics tools to develop relevant & compelling customer experiences.

Consumers expect to find what they want from their smartphones, tablets and laptops at any time from anywhere. These behaviors and commonly referred to micro-moments give marketers more opportunities to connect and engage. They also allow marketers to identify valuable insights about consumer behavior.
Effective marketing measurement is is the key to success here.

To understand the challenges we marketers face in measuring performance and creating the technology & tactic recommendations, Google commissioned Forrester to perform a survey of 150 marketing, analytics and information technology executives. The research shows how successful marketers are able to leverage analytics tools effectively so they make the most of consumer interactions.

Key findings

  • Marketers must be able to link marketing performance to business results. Of the survey respondents who were identified as “sophisticated marketers”, 53% said they adhere to well-established KPI’s & metrics that tie directly to business objectives. These marketers work with companies that are at least 3X more likely to hit their goals than other organizations.

  • The right tools are critical to success. 26% of marketers surveyed believed that their marketing analytics tools are well-integrated & work seamlessly together. Contrast that with marketers with well-integrated tools who are more likely to outperform revenue goals.

  • Marketers that employ complete itegrated marketing analytics platforms see an increase in performance and results. Smart marketers who deploy a complete integrated marketing analytics stack of five or more tools are 39% more likely to see improvement in the overall performance of their marketing efforts.

To Download and learn more about improving marketing performance with analytics, check out the full study, “How Marketing Analytics Increases Business Performance” by filling out the form below.

Download "How Marketing Analytics Increases Business Performance"

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Instagram confirmed last Tuesday that it is adding an algorithm that will reorder posts & videos users see in their feeds.

Commentors from Instagram stated that the posts will be shown to you…

“based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.”

This shouldn’t come as a surprise to anyone.

The globally popular photo-sharing app didn’t say when the new algorithm will go into effect, but The New York Times, reported that the changes will roll out slowly with a small set of tests that affect only a “single-digit percentage of users.”

Instagram now has 400 million monthly users and makes sense as to why they are making similar changes to what Facebook made in 2009. According to Instagram, users only see 30 percent of posts in their feeds.

Some sources reportedly believe that this is a sign to advertisers that brands will have to pay to be seen just like on Facebook, but the difference with Instagram is that they do not have isolated brand accounts vs personal accounts. They could potentially figure this out algorithmically, but tha would be very daunting since there is such a proliferation of personal brands leveraged for business.

If you are interested in social media or content marketing please contact us by calling or filling out the form below.

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Google officially announced today that starting in May 2016 they will begin significantly ranking better Mobile Friendly websites and penalizing those sites that are not responsive or have mobile versions of the website.

Check out Google’s announcment here: https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mobile.html

They started ranking mobile websites higher last year and now it isn’t an option.  You must have a mobile friendly website or face the consequence of lower mobile search rankings.

From the #1 St. Louis SEO Agency!

These changes have been taking place over the past few weeks, but they are not very solid.

We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.

First, let’s look at the old Google SERPs.
You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
You can see how this SERP orientation looks below.

Old Google SERPs

Now let’s look at the New Google SERPs.

In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
You can see how this SERP orientation looks below.

New Google SERPS March 2016

Why is this a big deal?
There are a number of reasons.
1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.

2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!

Will this layout remain in place?
Not sure. The data on Google’s end will determine that.
If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.

What are your thoughts on the new Google SERP changes?

Check out a video explaining this in more detail.

You have probably thought about starting a Podcast to Market your Business or Organization.

This is why I put out the Business Guide to Podcasting.  Keep Reading.

But inevitably questions bubble up like…

  • Will this help the company?
  • How do I start?
  • How much time will it take?
  • How much will it cost?

These are all valid questions and the simple answer is that Yes, it will help your company and for everything else it varies based on how much you want to do, how long, what level of quality, frequency, how agressive you want to market it, etc.

I recently put an article out on LinkedIn that answers all of these questions in depth with examples.

Check out the ultimate Business Guide to Podcasting here: https://www.linkedin.com/pulse/businesses-guide-podcasting-john-bracamontes

 

We work on all podcast production and marketing with BIGWIDESKY here in Clayton, MO!

The Only St. Louis Podcast Agency.

A 2013 study calculated that over 500 websites are created each minute.

That is a HUGE number.

Let’s be conservative and say that today in 2016, 75 of those new websites are being created and are scheduled to replace an existing website every single day.

That is a very large number of sites putting themselves at risk!

 

How are they putting themselves at risk you say?

 

Well, let us give you an example.

 

Imagine you have a website that looks so 2005.

You want to update the look, the copy and make it responsive.

All with the goal of turning more visitors into customers.

These are Awesome goals!

Let’s say your site has an average conversion rate compared to the industry and 75% of your site traffic comes from Organic Search.

 

HERE IS THE THREAT!

When migrating your website in most cases, your URL structure will change.

This will make all of your old URL’s or links to your site break and generate either a 404 error or some other server error.

If that happens:

  • Visitors are very unhappy and will leave your site

  • Google will penalize you for a bad user experience

  • Your rankings will drop

  • You could be dropped from the search engines completely for a while

 

What can you do to FIX This?

Map your current website URLs to your new website URLs

Create 301 redirects (using .htaccess or a plugin or whatever you use choose to create this)

Test the redirects to make sure they are correct

Submit a new Sitemap to the search engines

This is the Number 1, Most Critical Step in Preserving Your Website’s Current Authority, Visibility and Integrity.

If you don’t, then you will most definitely use the acronym FML in a tweet, text, post, etc. soon after.

 

Acumen Studio would like to introduce you to our Newest Rockstar Karen Huelsman!

Karen has been performing SEO for over eight years and worked on hundreds of sites. You will usually find her reading about the latest SEO trends and the newest marketing techniques. Her favorite books to read are inspirational and motivating books. She is currently a member on the Southwestern Illinois College Web Advisory Committee and speaks at the college on SEO & marketing.

In her spare time, she volunteers for the Carlyle, IL food pantry. In the summer, you can find her at the lake.

Her hobbies are:  photography, traveling, boating and fishing (“especially, when I catch more than my husband” -Karen).

We are so excited that Karen is on board and Killing all things SEO!