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Author: John Bracamontes

We work and have worked with many CPA firm across the US, but we just recently had the chance to see the extraordinary things going on at one particular CPA Firm that we just have to give a shout out to.
The leading CPA Firm in Dallas, Gurian CPA has made huge moves in the industry when it comes to client service. They are 100% in it for their clients making sure that every piece of advice is one that will help them grow.
Just wanted to throw that out there and show them some love.

We have seen time and time again where Private Equity is lagging in their Digital Marketing efforts.  And we wanted to pose the question, Why is that?  Let us give you a picture of what we see as a trend and the reasons that Private Equity is behind in their Digital Strategy and Online Marketing.

Financial institutions are traditionally conservative and for years the traditional way of marketing their services has worked and to some extent continues to work for them.  There is so much money being made in the space that losses are less hard hitting than in other industries (many financial institutions still make money when others lose).  Until recently the use of “Big Data” or easily obtained user data, had not been used for groups like the private equity firms.

They simply just didn’t need to do it.  (in their minds)

Congratulations to the 2013 Winners of the St. Louis Small Business Monthly Best in Business Awards!

Best List 2013 Award Honorees
For the fourth year, we’ve asked our readers to let us know the BEST companies in St. Louis.  The following honorees have been chosen as the BEST.
The top winners will also be honored at a special luncheon October 23, 2013, 11am-1pm at the St. Charles Convention Center.

Let us tell you a story.

There was this girl named Sarah who wanted to become a photographer, but thought that it wasn’t going to be possible to make her living off of just taking pictures. She was working at a fast food restaurant and had only worked in fast food period.

She spent her free time taking photos and reading up on Photoshop techniques she found through Google searches and YouTube videos. Creating really nice pieces of work for a portfolio. She tried getting jobs at local photo studios or with known photographers in the area, but no luck.

She was searching online about how to get in to the photo business, when she came across a comment that recommending reading a book about building a brand online. She bought and read that book.

Sarah began to implement some of the things that she read in this book. She started Facebook, LinkedIn, Instagram, Pinterest and Twitter account and began sharing her work and what she was up to. Sarah also created a website for herself using WordPress, read about SEO and used that knowledge and recommended tools to build out the website in an intelligent way. She also read about Digital Marketing Strategy and found that paid advertising through search ads and display ads could generate traffic to her website.
She posted new content to her blog and continued to share her work on social sites.

Pretty soon people started asking her to do their wedding, engagement and children’s photo sessions.
This grew and grew and she had to hire help.

Not only did the amount of work grow, but her reputation grew as well. Making Sarah a go to photographer in her region.

Sarah’s dream of becoming a photographer came true and exceeded her expectations!

What you have just read is a classic example of the Power of Digital Marketing and Social Media Marketing.
All of this information online is organized and implemented correctly can drive extremely positive results for businesses of any size, whether you are a Sarah or a Wal-Mart, Digital is a catalyst for extreme growth and strong branding.

It’s true that Print Still Works, we use this in campaigns for our clients, where the print pieces use Purls that direct the recipients to personalized microsites or simple vanity url’s that lead to websites or landing pages.
This medium works very well with financial services marketing.

  • Insurance
  • Mutual Funds
  • Banking
  • etc

We just wanted to throw our two cents out there to re-iterate that Print is Not Dead.
Check out Kopytek our favorite St. Louis Printing Company!

Recently we have seen posts speaking about, where have the water cooler moments gone? These are specifically referring to the lack of creative that has spread and stuck with nearly every household in America or further like the Budweiser Frogs. They especially talk about this not existing in the world of Digital, but the fact is that these Water Cooler Moments are created all the time. Having everyone in America associate the Budweiser Frogs with Anheuser-Busch is cool, but for the majority of companies this wouldn’t mean as much. Many companies are successfully creating viral long lasting ads and digital campaigns that stick with their key target audience. Extremely Effective!
It’s these type of moments that are extremely meaningful for brands.
We at Acumen don’t really care if a dog walker who likes gelato associates our brand with some ad creative or positive results we achieved for a client, but we do care if a marketing manager of a fortune 1000 company who is running digital campaigns knows that we produce astronomically high ROI for our clients and that we are the most intelligent Digital Strategists in the business, we also care if a Harvard Professor of Marketing knows our reputation and uses one of our campaigns as a case study/case method in their curriculum.

So to be clear, water cooler moments happen all the time, in the cells they matter and are more effective

This first post is to clarify what type of a digital agency Acumen Studios is.

There are many agencies that call themselves digital agencies and rightfully so, there really is no true definition for the term so we want to make sure you know how it defines us.

We are a Digital Agency that focuses on Digital Strategy, where Digital Strategy for us is the Digital Tactical Strategy involved in any marketing effort. We develop and employ tactics for any digital aspect of a marketing program.

What Digital Things do we do as a Digital Agency?
Digital Consulting
Digital Activation
Digital Marketing
Marketing Integration
Workforce Optimization Search Engine Optimization
Pay Per Click
Social Media Marketing
Digital Display Advertising
Mobile Marketing
Analytics
Business Intelligence
Predictive Modeling
Retargeting
Email Marketing Testing
A/B Testing
Multivariate Testing
User Experience
Competitive Analysis
Conversion Rate Optimization
Marketing Automation
CRM Integration
Digital Personalization

We are really good at Digital, Really Smart and Generate Very High ROI!